Conrad’s Crabs

Being born and raised on the shores of the Chesapeake Bay, E-Moxie jumped at the chance to work with local waterman and successful restaurant Conrad’s Crabs.  This 4-month long project kicked off with a learning session where E-Moxie had Conrad’s explain what was working and what was NOT working on their current site.  Together they brainstormed ideas and came up with a solid approach to how they were going to tackle this project.

The challenge with this website was not seamlessly combining the restaurant and seafood market into one cohesive brand, or handling multiple locations with varying menu items, or even clearly defining the difference between online gift cards and in-house gift cards, the challenge was how to effectively ship live crabs and perishable food items anywhere in the country.

After researching and understanding the many obstacles for delivering perishable food to arrive fresh, on time and sometimes “alive”,  E-Moxie involved Periship, a shipping solution for the perishable foods industry.  Periship, along with FedEx, ShipStation, and various pieces of magic were  incorporated into the WooCommerce order process and enhanced with customer specific delivery dates.

At the end of the project, both Conrad’s Crabs and E-Moxie were extremely satisfied on how they transformed their aging website into a cutting edge responsive ecommerce solution.