Since 1984, Green Magazine has been the monthly companion to John Deere enthusiasts worldwide. They are the only monthly John Deere magazine and the largest single brand tractor collector magazine in the world. Hain Publishing reached out to E-Moxie to convert their existing website and online store from an outdated cumbersome system, to a state-of-the-art e-commerce platform which is the foundation for their digital push.
Being a publication that has been printing monthly issues for over 30 years, you can imagine the amount of customer data that needed to be processed through. E-Moxie worked with the Hain Publishing team to determine how their customer data should be normalized and what made the most sense for their business.