CIPA Legal Demand Letters from Vivek Shah Impacting Publishers

Facebook
Twitter
LinkedIn

Companies all over the United States have been getting legal demand letters from Vivek Shah saying they violated California CIPA law. It looks intimidating, but it’s little more than a fear-based shakedown in an attempt to get companies to pay a settlement. The letter claims that standard tracking tags (Google Analytics 4, LinkedIn Insight Tag, […]  

View rest of article at Nearview Media
I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.