Eric Shanfelt

I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.
Nearview Media

Programmatic Advertising for Owned and Operated Media

Programmatic ads for publishers: monetize unsold website and newsletter inventory while protecting UX and managing compliance risk.   View rest of article at Nearview Media
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Nearview Media

What’s New in Publishing for February 2026

Google Discover Feb 2026 update for publishers: transparency, AI on-site search, subscriber experience, and video strategy.   View rest of article at Nearview Media
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Nearview Media

What Is “leadsgo.io” in Google Analytics and Is It Dangerous?

If you’ve opened Google Analytics recently and seen leadsgo.io showing up as a referral source or one of your top pages, you’re not alone. If ...
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Nearview Media

What’s New in Publishing for January 2026

Publishers on AI search impact, Discover and News shifts, traffic volatility, monetization gaps, and strategies to protect referrals and revenue 2026.   View rest of article ...
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Ask Me Anything: Ad Rotation, AMP, Open Rates and More

Eric answers publisher questions about ad rotation, AMP, email open/click rates, AI bots and sponsored content, user metrics in GA4 and more.   View rest of ...
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What’s New in Publishing for December 2025

AI junk content, Meta AI deals, Google search update and creator-journalists: what it means for news, magazine, B2B and city/regional publishers.   View rest of article ...
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Nearview Media

Should publishers block AI bots from scraping their content?

Every publisher is facing a pressing question right now, “Should we block AI bots from scraping our content? And if so, how do we actually ...
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Nearview Media

What’s New in Publishing for November 2025

The digital media space is changing faster than ever. To keep up, I’m launching a new monthly session with my good friend, Jez Walters from ...
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Nearview Media

How to Build a Successful Media Company

Building a successful, sustainable publishing company can feel like a moving target. After 30 years in the industry, working with hundreds—if not thousands—of media companies, ...
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Nearview Media

How to drive more website traffic with a Nextdoor News Account

If you’re a local or regional publisher, a Nextdoor News Account is a smart, low-effort way to expand your publication’s visibility and drive more traffic ...
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