Eric Shanfelt

I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.
Nearview Media

How to track ChatGPT and Google Gemini website traffic

Generative AI is already affecting website traffic for every business … especially media companies. While you cannot yet track how many times your site’s content ...
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Publishers should be wary of NewsBreak

NewsBreak is the top-ranked News & Magazine app on the Google Play Store in the U.S., even beating out fourth-ranked Google News.It’s a content / ...
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Why local media companies need a Google Business Profile

What is a Google Business Profile?A Google Business Profile (GBP) is a free tool that allows local businesses and organizations to manage their online presence ...
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Huge Changes with Google Publisher Center

As of April 25, Google no longer allows publishers to add their own publications to Google Publisher Center. Previously, publishers could create an account on ...
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2 Ways to Grow Your Digital Audience with Meta Ads

If implemented properly, Meta Ads can be a cost-effective way for a publisher to drive website traffic and grow their email list. In this High ...
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How Hudson Valley Magazine Doubled Its Website Traffic

Hudson Valley Magazine is an award-winning monthly lifestyle publication covering the people, places and activities of the Hudson Valley region of eastern New York for ...
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Why Publishers Must Use Google Postmaster Tools

Google Postmaster Tools (GPT) is a free tool that any media company can use to see how well they are doing at delivering email to ...
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What’s Ahead in 2024 for Media Companies

As we step into 2024, the digital media landscape continues to evolve, presenting both challenges and opportunities for publishers. In this week’s High Value Publishing ...
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7 Biggest Digital Ad Sales Mistakes

I recently talked with my very good friend, Ryan Dohrn, about the biggest digital ad sales mistakes. Ryan not only runs the amazing Niche Media ...
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Create an Engaging AI Generated Podcast in 3 Easy Steps

For publishers, an AI generated podcast can be more than just an audio format. It can be a convenient way for readers to discover and ...
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