7 Biggest Digital Ad Sales Mistakes

I recently talked with my very good friend, Ryan Dohrn, about the biggest digital ad sales mistakes. Ryan not only runs the amazing Niche Media Conference, but has also done media sales training since 2008. Watch the entire video to see our discussion … you’re sure to learn a lot whether you’re in digital ad sales or manage a team of sellers. I’ve also included a quick AI-generated summary of the session below. 1. The Wrong Products for the Wrong Client In digital media sales, one of the most common pitfalls is recommending inappropriate products for a client. Not every product is suitable for every business, and understanding this is crucial. For instance, e-newsletters might be more effective for some clients, while others may benefit more from website retargeting. The key is to conduct thorough customer needs assessments to identify what a client genuinely needs, rather than assuming a one-size-fits-all approach. 2. Too Many Products…