Hudson Valley Magazine is an award-winning monthly lifestyle publication covering the people, places and activities of the Hudson Valley region of eastern New York for more than 50 years. It’s owned and operated by Today Media, a multiplatform media company with several lifestyle and business titles, events, and custom media operations. The Need for Website Improvements When it was first launched in 2007, Hudson Valley’s website was little more than the magazine’s cover and street address, says Today Media Group Publisher, Mike Martinelli. The site has been through several redesigns and updates since then, but the company knew the site was still lacking. “We knew we were behind better performing websites in terms of the user experience, site speed, revenue opportunity and converting visitors into paid subscribers,” says Martinelli. Martinelli and his team, which includes Director of Digital Strategy, Greg Mathias, and Associate Digital Publisher, Sabrina Sucato, worked with Nearview Media on the website redesign.…
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