Building a successful, sustainable publishing company can feel like a moving target. After 30 years in the industry, working with hundreds—if not thousands—of media companies, I’ve seen what works and what doesn’t. I’ve worked with private-equity-backed companies, publicly traded corporations, and small, family-owned publishers. The ones that succeed consistently demonstrate seven core characteristics. They Have Committed & Engaged Leadership This is the most important element. The best digital media strategies will struggle, or fail entirely, if the CEO, owner, or ownership group is not committed to a digital-first strategy, and excellence in executing it. The company culture comes from the top. The ones that succeed are the ones where ownership is engaged, involved, and driving the change. This doesn’t mean the CEO needs to be involved in every single decision. But they must keep their finger on the pulse, stay informed, and push for progress and accountability. If I don’t see committed leadership, I won’t…
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