How to track ChatGPT and Google Gemini website traffic

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Generative AI is already affecting website traffic for every business … especially media companies. While you cannot yet track how many times your site’s content appears as part of a generative AI result, you can track how much traffic the two biggest AI tools, ChatGPT and Google Gemini, send to your website.How to track traffic from ChatGPTWhen ChatGPT outputs a generative result, it will often include source links where it got its information. When clicked, ChatGPT adds the parameter utm_source=chatgpt.com to the end of the URL. In the example below, the first source link goes to https://biztimes.com/timeline/?utm_source=chatgpt.com.Links to original sources in a ChatGPT generative result.UTM parameters are special code at the end of a URL that helps Google Analytics track how people got to your site. Specifically, utm_source identifies the name of the site, app, publication, ad network, etc. that sent the traffic.To see this traffic in Google Analytics:Go to Reports > Lifecycle > Traffic…  

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I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.