Generative AI is already affecting website traffic for every business … especially media companies. While you cannot yet track how many times your site’s content appears as part of a generative AI result, you can track how much traffic the two biggest AI tools, ChatGPT and Google Gemini, send to your website.How to track traffic from ChatGPTWhen ChatGPT outputs a generative result, it will often include source links where it got its information. When clicked, ChatGPT adds the parameter utm_source=chatgpt.com to the end of the URL. In the example below, the first source link goes to https://biztimes.com/timeline/?utm_source=chatgpt.com.Links to original sources in a ChatGPT generative result.UTM parameters are special code at the end of a URL that helps Google Analytics track how people got to your site. Specifically, utm_source identifies the name of the site, app, publication, ad network, etc. that sent the traffic.To see this traffic in Google Analytics:Go to Reports > Lifecycle > Traffic…
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