Huge Changes with Google Publisher Center

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As of April 25, Google no longer allows publishers to add their own publications to Google Publisher Center. Previously, publishers could create an account on Google Publisher Center. Once approved, they could then create their own publication page on Google News and push content to it via RSS feeds. An example publication page on Google News created via Google Publisher Center From now on, Google will instead use its algorithms to determine if a site qualifies as news and will automatically create a publication page for them and automatically determine if a news story should appear in any Google News surface. The announcement from Google also said that existing publication pages will transition to automatically created pages later this year. How does this affect publishers? Google News is a big source of traffic for many publications. For some, Google News can drive up to 30% of their traffic. Creating a Google Publisher Center account and…  

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I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.

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