As we step into 2024, the digital media landscape continues to evolve, presenting both challenges and opportunities for publishers. In this week’s High Value Publishing session, I wanted to do something a little different and look ahead and what I believe are the 6 most important issues that media companies will face. Here’s the TLDR … Email Authentication and Reputation: With Google and Yahoo tightening their email requirements, it’s crucial for publishers to adopt stronger authentication measures and maintain a spam complaint rate under 0.3%. The End of Third-Party Cookies: Safari and Firefox eliminated third cookies years ago. But now, Google Chrome has begun the phase-out of third-party cookies as well. This is going to impact the digital advertising landscape especially in programmatic ads. However, I believe this change bodes well for niche publishers. We have already have highly targeted audiences and first-party data. Artificial Intelligence in Search: Search engines as we know them are…
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