Why local media companies need a Google Business Profile

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What is a Google Business Profile?A Google Business Profile (GBP) is a free tool that allows local businesses and organizations to manage their online presence across Google Search and Google Maps. By creating or claiming a Google Business Profile, businesses can provide essential details like their address, phone number, hours of operation, website, and more. Formerly known as Google My Business, Google Business Profiles are critical to local businesses … and media companies … to improve their visibility in search.Publication Google Business Profile in Google search resultsWhy local media companies need a GBPAll publications want more traffic to their website from Google. For local and regional media companies, this means you must prove you are a trusted authority in your region with the expertise to publish content about it.One way to prove your expertise is to show Google that you are based in the city or region that you write about. And the best way…  

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I’m Eric Shanfelt and for the past 30 years, I’ve worked with hundreds of consumer, B2B, and regional media companies to grow their digital business. To succeed online, your entire digital ecosystem must work together: content, advertising, website, email, subscriptions, social media, etc. Whether you need overall digital strategy and execution, training and support for your team, or extra focus on a specific project, contact me and let’s talk.