Google Postmaster Tools (GPT) is a free tool that any media company can use to see how well they are doing at delivering email to Gmail and Google Workspace users. Think of it like Google Search Console, but for email. It provides insights into email performance, sender reputation, and potential deliverability issues. Google Email Reputation Is Critical As publishers, our email reputation and deliverability is critical. We rely upon email newsletters to keep our readers informed and drive traffic to our websites. Email is the best channel for driving subscriptions and event registration. And it’s a major source of digital advertising revenue with newsletter ads, sponsored emails, and lead generation. Apple may have the most popular email client1, but 53% of all emails in the United States are delivered to Gmail or Google Workspace2 accounts. Even for B2B markets, Google has a bigger email market share than Outlook3. Email reputation has become even more important…
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